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ನಿಮ್ಮ ಉಚಿತ ಖಾತೆಯನ್ನು ಸಕ್ರಿಯಗೊಳಿಸಿ!
ನಮ್ಮ ಚಲನಚಿತ್ರ ಮತ್ತು ವೀಡಿಯೊ ಲೈಬ್ರರಿಯನ್ನು ಸದಸ್ಯರು ಮಾತ್ರ ಸ್ಟ್ರೀಮ್ ಮಾಡಬಹುದು ಅಥವಾ ಡೌನ್ಲೋಡ್ ಮಾಡಬಹುದು
ಉಚಿತ for ಗಾಗಿ ವೀಕ್ಷಿಸುವುದನ್ನು ಮುಂದುವರಿಸಿಸೈನ್ ಅಪ್ ಮಾಡಲು 1 ನಿಮಿಷಕ್ಕಿಂತ ಕಡಿಮೆ ಸಮಯ ತೆಗೆದುಕೊಳ್ಳುತ್ತದೆ ನಂತರ ನೀವು ಅನಿಯಮಿತ ಚಲನಚಿತ್ರಗಳು ಮತ್ತು ಟಿವಿ ಶೀರ್ಷಿಕೆಗಳನ್ನು ಆನಂದಿಸಬಹುದು.
The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
ಪ್ರಕಾರ: Documentary
ಬಿಡುಗಡೆ: Oct 13, 2010
ಸಿಬ್ಬಂದಿ: Sut Jhally (Director), Shannon McKenna (Imaging Science), Shannon McKenna (Imaging Science), Sut Jhally (Writer), Aaron Vega (Editor), Andrew Killoy (Editor)
ಪಾತ್ರವರ್ಗ: Sut Jhally
ಭಾಷೆ: English
ಸ್ಟುಡಿಯೋ: Media Education Foundation
ಕೀವರ್ಡ್: pop culture, beauty, sociology, advertising, gender, gender roles, femininity, socialization, power relations, masculinity, social science, hierarchy, western society, social structures, ervig goffman, analysis, commercialism, gender ideals, ritualized cultural performance, objectification, subordination, infantilization
Subtitle:
ETC.
ETC.
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